Sales Up To 70% Off - Shop Now*

New Era

Established in 1920, New Era is the global leader in authentic sports and lifestyle headwear, most famously known for its signature fitted caps. The brand has carved out a reputation for quality, style, and innovation, becoming the official cap supplier for Major League Baseball and countless other sports leagues worldwide. Beyond sports, New Era’s influence extends into fashion, with collaborations and collections that resonate with streetwear culture.

48 products

About the brand: New Era

Founded by Ehrhardt Koch in Buffalo, New York, New Era began as a small, family-run headwear business in 1920. Over the past century, it has evolved into a global brand known for its premium craftsmanship and timeless style. New Era’s iconic 59FIFTY fitted cap, introduced in 1954, revolutionized the headwear industry and remains a staple in both sports and streetwear today. As the official cap provider for Major League Baseball, New Era has also expanded into collaborations with top designers, brands, and artists, creating exclusive, limited-edition collections. The brand is synonymous with individuality and self-expression, offering headwear and apparel that speaks to both sports fans and fashion-forward consumers alike.