The New Originals

The New Originals creates performance clothing tailored for creatives who think outside the box. Established in Amsterdam, the brand emphasizes individuality through durable, long-lasting apparel. Their collections feature minimalist designs with unique twists, offering pieces like graphic tees, hoodies, and accessories that cater to those seeking both functionality and artistic expression.

14 products

More About The New Originals

Founded in 2015 by a group of friends in Amsterdam, The New Originals (TNO) began as a blog curating interests in fashion, design, and music. Transitioning into a full-fledged brand, TNO is deeply rooted in Amsterdam's cultural landscape, collaborating with artists and cultural organizations. Their 9-Dots logo symbolizes the concept of "thinking out of the box," reflecting their commitment to fostering creativity across diverse backgrounds.

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